Schema Markup Generator

Schema Markup Generator is a free online tool that generates JSON-LD and microdata markup to help Google understand your site.

  1. Choose the type of structured markup you’d like to create from the drop down on the left.
  2. Fill out the form on the left as much as possible.
  3. When complete, copy the newly generated JSON-LD on the right.
  4. Paste JSON-LD in the <head> section of your HTML document.
  5. Test implementation with the structured data testing tool.

About the Schema Markup Generator

Structured data, also known as schema markup, is microdata that describes information on web pages, which can help search engines better understand your page. Search engines like Google will sometimes display a rich snippet for certain schemas.

Our schema markup generator helps you create meaningful, bug-free, JSON-LD encoded markup that you can easily copy and paste into your web pages.

More about JSON-LD

JavaScript Object Notation for Linked Data, or JSON-LD, is a WC3 standard website method of implementing structured markup using JSON notation. It uses a ranked system of name-value pairs and is simpler to implement and less prone to human error.

It is specifically designed to communicate information using linked or structured data vocabularies, including; And, if you have many documents stored in a file or database, the most practical solution is to add semantics to the raw JSON data. Moreover, if you don't have the ability to edit the pages of your website, you can post your structured data at the head of your HTML page and make the context more readable by a human if not heavily interspersed with HTML layout code.

One of the most challenging tasks for a computer is to correctly decipher the meaning of multiple, structured markups from websites and figure out how a name or type is used in each case. Assigning a full URL to describe a specific name or specific homepage is very time consuming and very complex. This is where JSON-LD comes into play. Ideally, you want to write and describe JSON-LD code in "contextual shorthand," so to speak, that search engines can easily read and understand.

Major search engines such as Google, Yandex, and Bing, as well as many smaller search engines such as Addictomatic, BoardReader, and TwitterSearch, understand JSON-LD in web pages. One way your content can stand out on a search engine results page is with relevant, concise, high-quality content, including links and reviews about a specific query product. Search engines will "see" well-presented structured data embedded in web pages and deliver rich search results that increase the likelihood of how many clicks the page will earn.

What is schema markup?

Schema markup is code you place on your website to help search engines better understand what your web page content means. By adding Google's structured data, you can increase your website's chances of appearing prominently in the SERPs.

Schema markup code you can add to your website. This helps search engines better understand the type of information displayed on your website. This includes data such as aggregated product and customer reviews, hotel availability, frequently asked questions, and more, which search engines can then send to users as rich snippets in search results. When you create schemas for your site, you're effectively helping search engines display rich snippets in your listings.

What is a schema markup generator?

Schema Markup Generator is an online tool that helps you add structured data to your website. Our tool lets you create RDFa and JSON-LD schema markup for people, organizations, logos, articles, reviews, products, events, local businesses, videos, and breadcrumb markup data.

You can easily access our schema markup generator through any web browser. Select the schema markup type you want to generate and fill in details like your name, email address, website URL, article URL, etc. in the schema markup generator form to generate a JSON-LD code.

Why is rich results important?

A rich result is a Google search result that highlights key information about a particular web page Some common types of featured results include breadcrumbs, ratings, recipes, and events. Google reads the schema markup on a web page to determine what the page is about and whether to show a rich result in the web page's search results.

First, rich results grab the user's attention when they go to search results. These snippets can increase your CTR, especially if your web page is not in the first position. For example, if you're searching for a cake recipe, you're more likely to click on a link that shows a 5-star rating with 100 reviews than a regular link with no rich information.

There's a lot you can do with schema markup, and the possibilities and opportunities are constantly growing. To create JSON-LD schema markup, select your web page content type above, which will take you to a page to create markup for that specific content.

Advantages of structured data solutions

Search engines and social media companies intend to index structured data markups in web content. Therefore, it makes a lot of sense for companies to upgrade their websites with structured content on all their web pages, making it easier for search engines and social media web sites to index them. Adding structured data that search engines can easily index will give you many immediate benefits, including:

Improve your SERPs: Improving your SERPS or Search Engine Search Pages means that the more your web site content is indexed by search engines, the higher your pages will rank in search engine searches.

Increased conversions: The more visitors you have to your web site, the more likely they are to make a purchase, which will greatly improve your conversion rate.

Increase your CTR: Improving your SERPs will directly lead to an improved CTR or click through ratio. The higher your web site ranks in search results, the more likely people are to click.

Better ROI: By increasing your search engine ranking, click through ratio and conversion rate, the inevitable result is an increased return on your investment.

Our goal is to make search engine optimization (SEO) easier for everyone. We provide simple, professional quality SEO analysis and critical SEO monitoring for websites. By making our tools intuitive and easy to understand, we've helped thousands of small business owners, webmasters and SEO professionals improve their online presence.